Website redesign
Make your website fit the business you run today.
Replace confusing pages and dated layouts with a clearer website. We review what works, plan the changes, and design around your offer and customer journey.
Overview
A website redesign revisits an existing site when the offer, audience, or customer journey has changed. We begin with an inventory of pages, content, and available performance data. That tells us what deserves to stay and where visitors need something better. The work covers structure and copy as well as visual design. When URLs or the publishing system change, the handoff includes migration requirements so the build team can account for existing content and search traffic.
What we work on
- Audit existing pages, navigation, content, and conversion journeys
- Identify pages to retain, improve, combine, or retire
- Rework responsive layouts and the visual system
- Plan URL changes, content migration, and release checks
What you receive
- A current-site inventory and redesign priorities
- A revised sitemap and page content structure
- Approved responsive page designs and component specifications
- A migration brief with URL mapping requirements
What shapes the cost?
The page inventory, amount of content rewriting, CMS constraints, custom graphics, and migration requirements determine the effort.
What shapes the timeline?
Content review and page mapping precede the design rollout. A CMS change or substantial URL migration adds preparation and release validation.
What to bring to the first conversation
Share access to the current site, CMS details, important URLs, search and conversion reports, brand assets, and the reasons you want a redesign.
FAQ
Before we get started.
Can you redesign the site without changing our CMS?
Often, yes. We first check the CMS, theme, and template constraints. If the system can support the intended design and editing workflow, keeping it may reduce migration work. We document any limitations before design approval.
How do you account for our existing search traffic?
We review important landing pages and available search data before changing the structure. The migration plan records retained URLs, redirect requirements, metadata, and internal links. Search performance can still fluctuate after a release, so it needs monitoring.
Do all pages need to change at once?
A phased redesign can work when shared navigation and components remain coherent. We can prioritize a core set of templates, then plan the remaining pages. The approach depends on your CMS and how the current site shares its layout.
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