Make price testing visible
Tontine provides automated price testing and dynamic pricing optimization for e-commerce. The idea is abstract until a merchant can see how a test works. Soaham approached the explainer as a guided product demonstration for viewers who needed to understand the process before deciding whether it belonged in their business.
Walk through the product
The video used narration and a walkthrough to explain the product, with PriceBot introducing the idea of finding profit through pricing tests. Rather than leaving the explanation at the category level, the piece followed a test inside the demonstration. Soaham identifies the asset as both a product explainer and a guided demo.
Give interested merchants enough detail
The audience was in the middle or later stages of the buying journey. The structure aimed to hold their attention through a real product demonstration and help interested merchants take the next step. The walkthrough carried the explanation, so a viewer could see the pricing concept take shape as the video progressed.
The reported campaign results
Soaham reports a 9.5x return on ad spend, a 6.0% conversion rate, 320 leads and $540K in pipeline. The portfolio lists 66% retention and an average watch time of 1 minute 54 seconds. These metrics describe the video campaign. The return on ad spend belongs to that campaign, rather than a pricing result promised to every Tontine merchant.
